If you operate a business and have tried blogging, you know that not getting enough visitors is a typical gripe. It would be great if readers appeared magically, but the reality is that building a fan base requires time and work.
It’s simple to lose interest in writing, but rekindling your passion will pay off handsomely. A blog that is regularly updated is great for attracting new readers, expanding your social media following, and making a good impression on existing and future clients.
The following are some tried-and-true strategies that have been demonstrated to increase blog traffic and readership.
There is a direct correlation between the frequency of a blog’s updates and the number of unique visitors it receives. Google rewards blogs with higher readers and pageviews when fresh content is added at least twice weekly.
Don’t Ignore the Potential of Social Media in Marketing.
Share your new blog posts on Twitter, Facebook, Google+, and Pinterest. If you put in the time to cultivate your network and provide useful material, social media platforms may become a substantial source of site visitors.
Streamline Your Titles for Clarity.
Titles of blog articles are almost as important as the posts themselves. That’s because people just read the titles, not the body text, of online articles. Insightful article titles may be seen on magazine covers. As a hook, they provide readers with solutions to problems. Use their strategies to increase your own audience.
Put Emphasis on Aesthetics.
Including photos in blog posts has been shown to improve views and engagement. Adding a picture to your post not only makes it seem nicer, but it also helps you rank higher in search results if you use the Alt Image tag to describe the image using keywords. You should be aware that it is possible to violate copyright laws if you merely download any image from Google.
Add Some Internal Connections
Any time a blogger mentions the services or products of another company, they should always include a link to that company’s website. Having external links can help your site’s search engine optimization, and the linked-to company may even see your comment and provide a reciprocal link. The author’s inclusion of resources that aid in finding relevant information is also appreciated by readers.
Most of your followers probably won’t see the link to your new blog post the first time you tweet about it since they aren’t all on Twitter at the same time. You can keep the dialogue continuing by retweeting past posts. No matter when anything was written, if the information it contains is still useful to the reader, the date of publishing is of little consequence.
Create Competitions and Provide Rewards.
Designate unique theme days like “Free Book Fridays” to reward your readers for commenting or sharing your link on social media. Prizes for competitions may be provided either by the organizers themselves or by local sponsors.
Your audience will take note if they experience a sense of monotony while reading your work. On the other hand, if you take pleasure in creating the information you share, it will show and will have a significant bearing on the level of success you achieve.